Client
Media City Way designed and developed a custom Shopify platform for Neurosip, a unique company that is dedicated to upgrading energy with natural, nootropic-powered drinks. The primary goal was to boost direct-to-consumer sales and provide a vibrant online home for the brand. Consequently, we built a high-conversion engine that allows customers to buy their favourite flavors with ease. This bespoke digital space introduces their unique “Sip, then Sync” mission to a wider audience. Ultimately, it establishes a professional and memorable presence in the competitive wellness market.
The website was engineered with a focus on speed and performance. Specifically, we used lightweight functions and Shopify’s one-page checkout to ensure a lightning-fast experience. This strategic approach minimises friction and encourages immediate engagement. As a result, Neurosip can effectively serve its growing community while maintaining a smooth and efficient purchasing journey.
A core feature we were particularly proud to implement was the flexible subscription model. Recognising that convenience is key for repeat customers, we integrated a system for one-off purchases or automatic recurring orders. Specifically, users can choose to have their drinks delivered every 2, 4, or 6 weeks. This tailored approach ensures fans of the brand never run out of their favourite flavours.
In addition to the subscription engine, we optimised the entire site for rapid transactions. By utilising a custom Shopify build, we streamlined the path from product discovery to final payment. Therefore, customers can manage their orders and subscriptions with total confidence. This versatile solution directly supports the brand’s growth by turning one-time visitors into loyal, long-term subscribers.
Brand-Mirrored Design
We took immense satisfaction in creating a design that perfectly mirrors the physical Neurosip can. By using the same colour scheme and branding elements, we built a platform that is instantly recognisable to the customer. This visual symmetry ensures the digital experience feels like a natural extension of the product itself. Consequently, it reinforces brand recall and creates a cohesive identity across all touchpoints.
Interactive “Focus” Animations
A key highlight was the addition of animated particles that mimic the “focus” element of the brand. These subtle, dynamic visuals react as the user moves through the site, creating an engaging and immersive environment. This feature does more than just look great; it reinforces the product’s purpose through clever digital storytelling. As a result, the website feels modern, energetic, and perfectly aligned with the owners’ vision.
Frictionless Conversion Optimisation
We developed a clever discount system for the Neurosip mailing list. When a customer joins the list and clicks the link in their welcome email, a 10% voucher is automatically applied to their cart. This strategic decision removes the need for manual code entry and significantly reduces cart abandonment. Ultimately, this creates a seamless “thank you” for the customer and boosts initial sales from the very first interaction.
Client Testimonial
”Media city way were great building our website. The team were very patient throughout the process. We wanted a more bespoke website that didn’t look like others out there and we believe we achieved this. As well as building a great website, Will has given plenty of advice and ideas along that way making us feel more like a team. I would highly recommend them to anyone.
A. DeaneOwner of Neurosip